Confectionery products range from sweets, e.g. chocolate in any form including bars, pralines and truffles, to candies, fruit gums and licorice, right through to biscuits, waffles and other sweet pastries. The most commonly used types of packaging are folding boxes, slip lid solutions, cans, pillow bags and other film-based solutions. Especially when packaging in transparent film, labels are often used to convey all branding information, including the list of ingredients and the nutritional information. In other types of packaging, labels are primarily used for promotional purposes, opening/closing or sealing or to indicate the best-before date and batch number.
- In the case of confectionery, a single product or piece of packaging often incorporates multiple labels for different purposes. It is therefore not uncommon to have a combination of wrap-around labeling, side labeling, top & bottom labeling and closure labeling.
- Since the labeling of sweets of all kinds usually takes place at the end of a packaging process, there is sometimes little space for an applicator or labeling machine.
- In addition to the pre-printed label, additional variable data often has to be printed during the labeling process, such as the expiration date.
The key factors when labeling confectionery
When it comes to the labeling of confectionery, very specific tasks have to be mastered. In order to fulfill these tasks, labeling machines require three properties in particular: cleaning capability, precision and reliability.
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Optimal cleaning
In order to rule out contamination and cross-contamination, easy-to-clean machine surfaces and easy access to the relevant parts are essential.
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High precision
Since confectionery labels are often an important branding element and can determine the success of the product at the point of sale, a high degree of precision is required, especially where packaging tends to be unstable or the labels have unusual shapes.
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Reliable processes
Since confectionery is often produced in large quantities, high-performance, reliable applicators are a necessary requirement for many applications. For particularly efficient production, it must be possible to label a high number of products without long periods of downtime.
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Quick retooling
To allow products of different shapes to be labeled efficiently on the same production line, HERMA labeling machines can be adapted to different product sizes in just a few simple steps.
Special labels & common types of packaging
Choosing the perfect combination of packaging type and label has a major impact on the success of the product, not least in terms of how consumers perceive certain confectionery (brands).
These labels come into use
Labels on confectionery provide information about ingredients and nutritional values, create an attractive brand image, reassure consumers that the packaging has not been tampered with or provide information about specific promotions. That is why such a large number of label variants are used, sometimes even on the same product. The labels are usually opaque and completely printed, but may be transparent for specific applications. The most common label types are:
Information label
![[Translate to English:] Marketing-Promotionsetiketten](/fileadmin/Etikettierer/Anwendungen/HERMA_Labeling_Machines-application_Marketing-Etikett.jpg)
Advertising and promotional label
Sealing label
Resealable label
Tear-off label
Freezer label
Barcode label
Closure label
Label with nutritional information
Multipack labels, some with perforation
The following types of packaging are used
Confectionery packaging is used for optimal, efficient transport, hygienic, food-safe and distinctive product presentation at the point of sale, as well as safe storage of the products even after the pack has been opened. Incorporating packaging elements that are as sustainable as possible is also becoming increasingly important. The most common types of packaging are:
- Folding boxes
- Pillow bags
- Cans
- Slip lid solutions
- Blisters
- Thermoforming and tray solutions
Labeling of confectionery with HERMA labeling machines
HERMA's applicators and labeling machines cover the entire spectrum of confectionery requirements. Extremely flexible, produced to a high quality standard, exceptionally reliable and equipped with future-proof technology, these devices always offer a high level of investment security. Thanks to an intuitive PLC controller, food items can be labeled efficiently and downtimes eliminated, for example when replacing label rolls.
- Whether you need wrap-around labeling, side labeling, top & bottom labeling or closure labeling – HERMA can provide the perfect labeling solution for any confectionery product.
- Thanks to their compact design, HERMA labeling machines can be integrated into almost any production environment.
- A food-safe structure made of stainless steel guarantees the best possible hygiene standards.
- The modular design ensures that almost all common thermal transfer printers or hot-foil printers can be installed in order to print variable data such as batch numbers and expiration dates.
- By incorporating a large number of different peel plates, the integrated HERMA 500 ensures absolute precision and safe and gentle product handling in every labeling and packaging machine, regardless of label size or shape.
- The HERMA 500 achieves a labeling performance of up to 50 meters per minute even without a motor-driven winder – a considerable cost advantage.
- Many format parts can be changed particularly quickly on HERMA labeling machines since they do not require tools.
Labeling Businews
Read issue #002 of our industry magazine to find out more about the “Labeling of chocolate or pillow bags.”
Labeling Businews
Read issue #004 of our industry magazine to learn more about the “Labeling of clamshell packaging.”
Labeling machines used for labeling confectionery
HERMA applicators and labeling machines are always the optimal solution, especially when it comes to demanding applications like labeling confectionery. The HERMA 500 MB uses a moving peel plate to apply decorative labels with great care and precision. The HERMA 500 VFFS or HFFS, on the other hand, can be integrated directly into pillow bag systems due to its space-saving, compact dimensions. With the 452C, 552C and 652C machines for top labeling, bottom labeling or a combination of the two, HERMA sets new standards in cost-efficiency. Closure labeling is also becoming increasingly popular, especially for blister packaging. Machines such as the 752C are designed to apply a single label to the bottom, front and lid and optionally to the back of the packaging, thus closing the package securely in a single pass. The 152C, in contrast, offers exceptional accuracy in wrap-around labeling. Whereas, the key feature of the 362E is the fact that this machine can be converted from standard two-sided labeling to wrap-around labeling with little effort.
Our promise: A belief-based added value in confectionery labeling
Find out here how our values have a lasting impact not only on sweets labeling, but on all our labeling solutions:
Your strong partner for labeling of confectionery
HERMA is a reliable and experienced partner to have at your side. We are known the world over as an innovative specialist for self-adhesive technology.
![[Translate to English:] HERMA Etikettiermaschinen Gebäude in Filderstadt](/fileadmin/Etikettierer/Branchen/OEM/HERMA_Labeling_Machines_site_in_Filderstadt.jpg)
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HERMA has been delivering quality for over 110 years and has more than 50 years’ experience in developing and manufacturing applicators. |
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We are constantly setting technical standards in labeling technology and are among the world’s leading innovators. |
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International availability is ensured through our global partner network as well as subsidiaries in Europe and the US. |
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Over 250 HERMA experts focus solely on the field of labeling and are able to provide you with high-level advice. |
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All-round carefree package: from advising you on self-adhesive material and labels, labeling tests and machine demonstrations right through to assisting you with integration into your machine and with the labeling process. |
Contact
Do you face particular challenges when labeling confectionery? Do you want to find out more about sustainable labeling technology? Would you like to see HERMA applicators and labeling machines in action? Then just send us a short message. We'll get back to you as soon as possible.
Request for quotation
We produce labeling solutions according to your specifications - suitable for your application!
![[Translate to English:] HERMA Formular Etikettiermaschinen Angebot anfordern](/fileadmin/Etikettierer/kacheln/HERMA_Formular_Etikettiermaschinen_Angebot_anfordern.jpg)
Please take a moment to provide us with some detailed information about your labeling solution requirements on the following page so that we can give you a good consultation.
Success stories from the confectionery industry
There are many reasons to choose HERMA applicators and labeling machines. See which factors were most important to our customers when it came to labeling confectionery products.
Outstanding service for Gold Bunny and friends
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